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The pop-culture phenomenon and television series Friends captivated audiences for more than a decade. The idea of living together with your best-friends in the West Village of New York City and leading a life filled with random adventures and interesting people is simply fascinating. However, the reason Friends was so popular isn’t all that it seems. According to best-selling author Malcolm Gladwell, the reason why the series was so popular has more to do with the science behind communication than cultural appeal. While Gladwell’s ideas are a bit striking at first, they do have important implications for modern organizations looking to improve the way they communicate.