Over time, we’ve become addicted to a feeling that we can’t always get naturally. We live in a world where far too many companies create an environment that encourages dopamine-driven behaviors. If someone is offered a pay-raise at the expense of someone else, the reward is sometimes just too hard to pass up. After all, it’s business, it’s not personal, right?

Wells Fargo famously came under fire for their cross-selling techniques in 2016. Charged with fraud, the company encouraged employees to open as many accounts as possible on their customer’s behalf, even if they didn’t ask for them. After opening a checking account, customers were often encouraged to take out a mortgage or multiple credit cards. If they didn’t, they were opened anyways. Despite the fact that some employees questioned these tactics, “management made it clear that no employee was allowed to complain about the unethical practices that were going on.” The pressure to meet high-quotes and potential for bonuses caused people at all levels of the company to shortcut their way to a dopamine release.

Serotonin is another powerful chemical; but not one that as many people are familiar with. Responsible for feelings of trust and pride, serotonin helps regulate sleep, stress levels, and a variety of other things.

As social animals, we value the approval of others. Many times, we do things just to feel like we belong, even though it may not be authentic. Conspicuous consumption is a perfect example of something far too many engage in. Buying something just for the label or because of the price or popularity is a recipe for a false sense of confidence. Research has shown that people who wear “fake” designer clothes actually do not feel the same sense of pride as those who wear “the real thing.” We know when we have genuinely earned the trust and approval of others. You can’t fake the confidence that comes with having rightfully earned a certain status.

While there are many other chemicals in the body, dopamine and serotonin are much more complex than aforementioned; both of these chemicals ultimately come down to trust and authenticity. We only really get a genuine release of dopamine when we accomplish something worthwhile. There isn’t any biological reward to do nothing or take shortcuts. Serotonin is only released when there is a feeling of true conviction and trust. Here is how you build trust and remain authentic while keeping these chemicals’ roles in mind:

• Follow through on responsibilities and obligations – when you don’t take shortcuts, you’ll be naturally rewarded
• Show employees you are willing to do the same thing – people trust those that are willing to get their hands dirty
• Use every opportunity to do something good for someone else – people trust those that put others before themselves – it’s contagious
• Be confident in your decisions – when you make a decision with conviction, people can feel it – they trust you
• Be transparent – there is no substitute for the value of honesty

If you are looking for ways to elevate your life, health, and business, Jen Gaudet Coaching Services is here to help. By taking an innovative approach to self-care, stress management, mindset, we are ready to help you become successful. Visit the following link to schedule a consultation and start on the journey to an empowered life.